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  • Nilay Ankur
    mandag 27 desember 2021 klokken 13.16

    5 Reasons Why Product Differentiation is so Important Today

    Product differentiation is a frequently used term in marketing. You might often wonder what it means. In simple words, it refers to the different aspects in which a product might stand out amongst its competitors, in the market. As Investopedia points out, “successful product differentiation involves identifying and communicating the unique qualities of a product or company while highlighting the distinct differences between that product or company and its competitors.” There are different types of differentiation that can be achieved too. These are horizontal and vertical differentiation. Are you looking pr agency in Delhi

    Nowadays, product differentiation is something that brands all around, strive to achieve, across product categories. Let’s discuss why product differentiation is so important today, and why brands should strive to achieve it across their products categories:

    Crowded marketplace

    One of the primary reasons that establishing product differentiation is important for brands today, is because of the marketplace. Over the years, the concept of the marketplace has expanded and so has the number of products available in the market. There are so many products available in the same category that there is hardly any difference left in most of the products available. Customers are now bombarded with ads, across all mediums. In order to stand out, and make a mark on the mind of the customer, product differentiation should be achieved. You need to justify to the consumer why they should pick your product, amongst a bundle of products that offer almost the same characteristics.

    Non- price competition

    Often when a customer is buying something, he looks at many attributes of the products available. Price, for a large number of the customer base, comes secondary. When we keep the price aside, there are many, many attributes to a product, that might make it stand out in the market. Non-price competition is one of them, and it lets the brands compete in areas, other than the set prices.  Being the best PR agency in Delhi, we understand how important it is for brands to achieve product differentiation across their product categories.

    Creating value

    Another primary reason that product differentiation is important today is that it tends to give the customers multiple reasons so they choose the product over the competitors. Customers today have diverse and varied needs, and as mentioned before, price isn’t the primary basis of purchase for a large number of customers. Depending upon the customer’s needs, habits, product category, and brand, the customer might have go For THe Delhi pr agencies

  • Quin Ross
    onsdag 27 oktober 2021 klokken 8.47

    Most Common Side effects of Benadryl Dosage among ESA Dogs


    Medicine, over the ages, has been modified, with Health Practitioners finding more organic and lasting solutions to treat mental illnesses. Instead of using intensive drugs, medicine has found natural solutions to minimize the mental health issues of patients. ESA (Emotional Support Animal) is one such remedy that helps individuals with mental illnesses when they adopt pets as a means to battle their stress and anxiety. Studies have proven that petting, cuddling, and taking care of a pet is one of the most effective remedies that alleviate any mental stress or illness. 

    However, taking care of a pet comes with great responsibility. Adoption of an ESA requires a verified ESA Letter from a licensed health care practitioner. A licensed mental health practitioner has to make sure that the patients are mentally eligible and physically capable of taking care of the animals when they sign up for ESA.

    The urge to treat your pets using home remedies is almost overwhelming. Even though there are some home remedial solutions for treating some of the illnesses, people can get carried away at times. Consequently, they not only put the health of their pet at risk, which can result in the death of their pet. Therefore, it is especially advised for individuals availing ESA to be mindful of their dog’s health.


    The benefits and risks of neutering pets | Understanding Animal Research |  Understanding Animal Research


    People who have years of experience in keeping dogs can get overambitious at times and start over-dosing their pets with medicines they think are suitable. Benadryl for dogs is one such medicine, which the pet-owners frequently use to treat allergies, mild-infections, bruises, inflammation of the skin, coughing, etc. The drug is also famous among veterinarians who use it to treat several other diseases but in a controlled environment.

    Benadryl, also known as diphenhydramine HCL, has many remedial properties for dogs. But an excessive usage of this drug can lead to severe consequences. Some of the potential side effects that you must be mindful of are explained below.

    Side Effects of Benadryl Dosage

    One most common side effect of Benadryl is its potential interaction with other drugs since it has an active agent called diphenhydramine. The side effects range from mild to severe, depending upon the health condition of your dog followed by the intensity of dosage.

    1)      Drowsiness

    Since Benadryl is also used as a sedative, it can lead to a feeling of drowsiness and inattentiveness in your dog. For initial use of Benadryl, it is common but if the condition gets prolonged consult a veterinarian immediately. 

    2)      Intensified Glaucoma

    Using Benadryl for dogs with glaucoma can prove as a death sentence. Instead of being a remedy, Benadryl accelerates the prevalence or worsening of glaucoma.

    3)      Urinary Retention

    Benadryl can severely affect your dog’s urinary system. Prolonged or intense dosage can lead to urine retention or loss of control over urethral muscles.

    4)      Loss of Appetite

    It is common for dogs under Benadryl treatment to suffer from a loss of appetite. If your dog is refusing packaged food, you can make homemade dog treats as an alternative. If your dog refuses to eat anything for a considerable period, stop the dosage immediately and consult a veterinarian or read an emotional support animal letter.

    5)      Dry Mouth or Hypersalivation

    Two potential side effects concerning saliva production can occur as a side effect of Benadryl. Your dog’s mouth can get super-dry or he may start hyper salivating. In either case, consult your veterinarian immediately.

    6)      Breathing Issues

    Shortness of breath, hyperventilation, rapid heartbeat, and irregularities in breathing are also some of the common side effects expressed by dogs under Benadryl dosage. Report to your veterinarian if you notice any irregularities in your dog’s breathing.

    You need to be mindful of the fact that not every medicine is suitable for every purpose. Instead of self-treating your pets, it is better to get the assistance of professionally trained veterinarians. Make sure to treat your pets with love and care.



    Useful Resources:

    How to ask a specialist for an Emotional Support Animal Certification | Ultimate Guide

    How to Get a Real Emotional Support Animal Letter?

    What is an ESA Letter and How to Get One | Useful Guide

    Emotional Support Animal versus Service Animal | Ultimate Guide

    How to ask my family doctor to write me a prescription letter for ESA



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